Solutions for the 21st Century (Sol21.com) has been in business since 1993, envisioned from the start as a design and marketing company that would grow and change as internet technology led the way.

We never imagined the scope of those changes or how they would affect our own company. In short, they forced us to expand into exciting and unforeseen areas.  By the time 2009 (and the deepest recession in 70 years) arrived we had split ourselves effectively into a three pronged service providing visual, functional, and expansion possibilities. Our clients benefit from imaginative, attractive visual designs united with the functional necessities of print and web presentations.

The first "prong" is our basic commodity - Graphic Design for all print and web needs. We specialize in leading professionals and small to mid-sized companies toward development of their own unique BRAND. It begins with a Logo. A memorable Logo can be the essence of simplicity; the keyword here is memorable. Think of the little blue square that means American Express in any part of the world in any language.  Think of  the "Golden Arches" that make you hungry for a hamburger in Tokyo or Chicago.  The Logo must be instantly recognizable as YOU and everything you stand for and then incorporated into all your presentation materials: letterheads, invoices, brochures, whatever printed materials are appropriate for the size and complexity of your business as well as banners and ads for the web.

The next is your web presence. That essential requirement has been greatly simplified in the last couple of years. In fact, depending on your business, it can be nothing more than a blog. A blog is free and needs only a bit of customization to make it yours. But it needs attention - a daily "Post" yields the best results. Add a few social networking sites (Twitter, for one,) and you are almost there! What makes a blog special is its interactive capacity. It invites communication and communication is the name of the game in the 21st Century. In 2009 and beyond, a web presence is as important as a telephone number was  a decade ago. Potential clients must be able to look you up and respond to you on the web.

All our design services begin with a consultation. The first half hour is free. We have to get to know you and what you need.  Our services are unique and customized for your business. Remember that no two people or businesses are exactly alike. When developing a design strategy for your business, the differences are more important than the similarities. And the word design includes function as well as form,  We will match you with programmers who can fulfill your exact needs - nothing more, nothing less.

Please visit our business booster site, GoofProof.biz.  You will find a variety of strategies, suggestions, and articles to help you market your business. We are not an advertising agency, but will help you avoid the minefields of the internet which will zap your budget and patience. We are here to help you expand your business in ways that are suited to the Internet.  Basically, online and offline marketing follow the same principles. People have to know that your products and services exist and be able to find them. Keep in mind that we are truly in a global economy now and that there are millions of websites competing for customers. You must give them a good reason for choosing you!

We are introducing you to the fine art prong  of our business, as an example of expansion into a related field, providing added income and a wider vision.  As our basic expertise is in Graphic Design, it was a natural desire to push the limits of digitally created art work that led us to the birth of DigiDeco.com. We needed to know if  software tools were equivalent to actual pens, brushes and paints, or did they lead to something else?  After a few years of experimenting, I, Gail Cramer, have evolved a technique for digital art work that is not intended to be "imitation" anything, but a new medium in itself. Of course these images must be printed as the "original" is a digital file, not a piece of paper or canvas.  The printers found  to produce the most faithful reproductions of the original files are fine art quality Giclée printers manufactured by several fine printing companies. They are ink jets with up to sixteen nozzles and programmed to random algorithms, resulting in prints with lasting color and texture.

Our target market for this endeavor is the wholesale art print community, Interior Designers and Art Consultants.  However, we do sell them individually at retail prices. Whatever your interest, I do hope you will stop by DigiDeco.com and view our Galleries. 

If you are familiar with the internet at all, you must be aware that the current marketing craze is for "Niche" sites.  This means tightly focused  marketing, offering only one or more very similar products. As such, you can imagine another product, similar to yours which you are not now selling, that could be built into its own Niche site.  it is definitely worth consideration.



Whatever your design needs, please contact us.  We are here to help.  Also please visit our blog, TheGoofProofBlog.com and write any comments or questions you may have.  the blog covers all our sites so the posts vary in content. We want your internet expedition to be pleasant and fruitful. We hope to hear from you!